So what is a blog?
The word blog has different meanings for different people. All it now means, is a serious of articles featured on a page, in reverse chronological order, the latest article at the top.
Why is a blog important?
Firstly it is very good for search engine optimisation (Getting your site a higher placing on Google). Google and the other search engines, love new content. This shows to search engines your website is ‘active’ and therefore relevant. In addition each individual article, or post as WordPress refers to them, can be optimised for different key phrases your potential visitors may Google.
Secondly a blog is a great way to give more information on yourself or your company. A chance to further brand yourself, and allow those interested, a chance to know more about your services. The more people know, the more they will trust you, and trust in your services.
Thirdly, a blog is a great way to integrate your website with social media. By posting a link of one of your articles to your Facebook business page, you can draw in visitors to your site. Once in your site, where your brand rules, not Facebook’s, your visitors will take a closer look at your services.
What do I write about?
There are many possibilities, depending on your business. It can be an Events page, with what’s coming up, and telling of recent events. It can be a diary of how your business is going, it can give additional information on certain of your products, or you can use it to write as an expert in your field.
How do I get started?
That’s a common problem. The only way is to just write, and see how it develops. It will only take shape, and find it’s direction, after quite a few articles. So don’t be precious. You can always delete or edit articles later, and you are not going to get a bad grade from a nasty teacher. The more you write, the easier it becomes.