Combining these skills is what makes me a successful web designer. Having a love for the web, having a holistic understanding of all the areas of expertise needed in successful web design. From SEO to user experience, to understanding branding, and communication, to having a highly trained eye for quality design.
One of the key aspects of my web design process is the importance of the interactive element of the experience. This is why I don’t design in Photoshop for websites. Photoshop is flat, and motionless. I design my websites straight onto WordPress. WordPress for wireframes, for testing content to see how it works together. Building around my client’s content. Adding, removing, re-working, but always on a website, not in a fake web environment.
As a web design consultant, or WordPress consultant, I know what is at the cutting edge of web design technology, together with I can use my marketing and design skills to create a professional, successful web presence. There’s a fine line between arrogance, and confidence. ‘All the power of WordPress in the best creative hands’, is the confidence of fifteen years work in web design. Twenty in graphic design. And still as enthused and motivated as the first time I connected via ftp all those years ago.
A selection from my web design portfolio.