Apple loving, and the problem with Steve Jobs

I like Apple, I like their products, I own quite a few. I would consider my relationship to Apple to be a healthy, rational, grown up one. This is, as opposed to my relationship with say, the football team I support, or Star Wars, The Sopranos, ex girlfriends, ex girlfriends’ sisters… I could go on.

The first Mac I owned was the original iMac, complete with dial up modem. It recently had it’s twentieth anniversary. The iMac transformed my life from a struggling illustrator working dead end jobs to pay the bills, to a, doing pretty good thanks, graphic designer, web designer and illustrator. So I am grateful to Apple, without being a ‘fanboy’.


The bad Apples

I have a couple of friends who are from the world of web development. The techie end, the technically minded.

The ones who can fix your wifi, wire a plug, make javascript do magical things, who absolutely don’t like Apple products. They are fantastic, warm, generous, incredibly smart, funny people, and on occasion they tease and try to provoke me for being an ‘Apple fanatic’.

After a beer or two, they will start on the Apple fanboy bullying. They will use phrases like ‘specs’, ‘ram’, ‘graphic cards’, ‘hard drive capabilities’, ‘dungeons and dragons’, and ‘Gollum’. I’ve no idea what any of it means, but I smile politely at the teasing as I don’t know when I’m going to need them to fix a bit of PHP or help move furniture up to my flat on the fourth floor.

apple support desk

I am however no angel in the art of Apple bating (it’s a thing). A couple of times, when encountering IT support professionals in a workplace for the first time, waited for them to set up my computer, thanked them for their help, then deadpanned  ‘any chance of a Mac instead?’.

And I know I’ve made an enemy for life. I can’t help myself.

Mac snobbery

I have also experienced, Mac snobbery from other Mac owners. ‘Oh do you like Macs too’, said with a sneer and a look of disdain.

There is something of an elitist teenager to these people. Mac products appear to have replaced the latest band, only they are into, that they discovered, that defines their personality. The band only they and their ‘cool’ friends like.

I find this amusing on a number of levels. Not least, as a designer, that people with a couple of Word files, photos and music on their computer, consider themselves to be the true Mac user, and better than me. As a non competitive person, I just find it a bit weird.

The Steve Jobs problem

The other down side with Apple is the Steve Jobs problem. Steve Jobs was a great man, but he left behind another legacy that he shouldn’t be proud of. And I am not referring to those tacky Apple stickers that come with every product.

apple stickers

The final piece in the jigsaw was dropped into the conversation during a client meeting on an unusually difficult job. A very likeable person, unaware of the problems he was creating. The previous couple of months of nitpicking and thoughtlessness, all became apparent.

‘In that respect, I’m a lot like Steve Jobs’.

After a long, thoughtful pause, I realised, he’d read Steve Jobs’ book.

Suddenly, all the other clues were obvious. The black polo neck sweater. The unshaven look, The Mac Book, a complete lack of consideration or respect for another professional’s time or skills. As if on reading about an often nasty, difficult, person, thought, now there’s a role model.

We should all read about Steve Jobs, learn about the man, admire his incredible legacy, enjoy his products if you like them, but don’t try to be like him.

Exceptionally talented people can be kind, generous, respectful and of course modest. And I should know.


You can read more about Iain Cameron here.
Some more fun stuff on design with design memes here.

Iain Cameron - Design and illustration, Copenhagen © Copyright 2005 - 2019
Iain Cameron logo

Please don't hesitate to get in touch:
Tel: (0045) 60 14 00 73

Or sign up for email updates from my blog.