Having written principly on the subject of graphic design on this blog, a slow realisation struck me. Actually a comment in a graphic design Facebook group brought it home to me.
To the question someone had posted, ‘What blogs do you read on graphic design?’. Someone answered ‘None. As it’s a boring subject’.
Absolutely horrified that someone, a graphic designer, could say something so bad about a subject I passionately love, it slowly dawned on me, she was absolutely right.
Design for life, quietly
I don’t read other graphic designers blogs anymore, I don’t have graphic designer conversations with other designers. Stuff will come up now and again, but largely it would be a work conversation. Talking with a colleague on a shared project or with a client.
Clients are not interested in graphic design outside of their own job needs, for quite understandable reasons. A quick look at my Google Analytics on this website, articles on non graphic design subjects are read by far more readers than the graphic design or web design ones.
The unspeakable truth about graphic design. It’s a boring subject to read about, or talk about. But wonderful to create and work in and solve problems.
I have been writing this blog for a few years now. It has been a very enjoyable process, and I have learned a great deal from it. In particular I am considerably better at writing than when I began. It is always good to improve at something and this also is very good in my line of business. Whether it be for writing emails, or proposals or contracts, and on occasion writing content for clients’ websites.
But in future I need to write about other subjects than graphic design or being freelance, or work. Because no-one cares, and nor should they. Maybe also this is why the design world has so many ridiculous job titles. Art Director, Creative Director, Branding Strategist, even Graphic Designer is a bullshit term that replaced the far more descriptive ‘Commercial Artist’ name that preceded it. A name that the outside world would understand instantly. In a service industry. All built on insecurity. Because our subject interests no-one.