Belly dancer Stine Kjær Jensen, branding and web design
Stine Kjær Jensen is a professional belly dancer based in Aarhus, the second city of Denmark. I designed her logo, her web site and the graphic design work.
The logo design
Stine is a beautiful name (pronounced ‘Stina’, if you’re not Danish). It is however, a problematic word visually. A combination of the word being short and the importance of legibility, didn’t allow for many options. After considerable testing with regard to script fonts, and classic serif fonts, and hand written fonts (as well as custom making my own) I kept coming back to the word working best in a modern sans-serif font.
While I tried some oriental/arabic fonts, Stine is an oriental bellydancer (there are different types of bellydancers) I felt using one to be too cliched, too obvious, and unnecessary. She is clearly a belly dancer, it didn’t need to be ‘spelt out’ in the logo.
As the word alone was too simplistic and minimalist, I added some movement with the ‘swish’ at the top. I kept it simplistic, there is also an ’s’ in the swish, but not necessary to be aware of that.
The colouring, gold with dark red highlight. To evoke class, style and a regal feel.
The website
Stine is very photogenic. The main point of the website was as a platform for her photos, and present her professionalism and creative skills to potential clients and her audience. Content is all important and helps to define the branding.
The website is in both English and Danish.
