Logo design

Logo design and app design

Designs for Gippler a Danish app and website for donating money to Danish charities and organisations, which spreads content through social media. The logo and branding is modern, dynamic and stylish to reflect the brand.

The name is a portmanteau combining the words ‘give’ or ‘giving’ with ‘ripple’.

For their logo I chose to use the letter ‘g’ and combined it with a graphic ripple effect. I did not feel it was necessary for the viewer to ‘see’ this automatically. It did not matter if they ever got the visual connection. It needed to be simple, and memorable.

The font was chosen and used in uppercase to help show strength and modernity, a contrast to the message from the curved, friendlier lowercase ‘g’. A successful logo design.