MACN – Maritime Anti-Corruption Network
Identity design, Web design, Report Design, Social Media designs
The Maritime Anti-Corruption Network (MACN) is a global business network working towards the vision of a maritime industry free of corruption that enables fair trade to the benefit of society at large.
Maritime Anti-Corruption Network (MACN) Rebrand
The MACN rebrand
MACN’s previous logo had served the organisation well for its first decade but needed a modernisation. Issues identified were a need for strength and authority as well as a need to make the symbol of the radar more powerful.
Above is the previous design.
The colours were changed to be more inline with the maritime industry aesthetic and carry more confidence. The organisation had at this time more than fifty percent of the maritime industry’s tonnage as members.
This would also allow the full name to be missing from the logo on occasion. This was part of a transition of making the Maritime Anti-Corruption Network (a very good descriptive name, but quite the mouthful) into MACN. (generally the name used in dialogue).
The font for MACN was intentionally strong and the kerning tight to reflect the togetherness of the membership organisation. A rounded ‘C’ was also important to reflect the symbol’s round shape.
For the symbol a simplification of the radar was made. This also let the 3 C’s of MACN become an element. The 3 C’s are the main principles of MACN’s work, representing Collaboration, Collective Action and Capability Building.
The secondary element (the red section) represents the membership, and communication.