Drop In Drop Out
Identity design for Skateboard apparel label
Drop In Drop Out are a skateboard apparel label based in Denmark.
They required an identity to communicate the quality of their clothing to parents, and to appeal to kids. The symbol while a strong recognisable face, is also the first letters of the company name, a skateboard, and a skateboard ramp.
The name is unusual, memorable and relevant to the skateboarding world. It needed to be easy to read, while communicating the brand’s values.