Drop In Drop Out

Identity design

Identity design for Skateboard apparel label

Drop In Drop Out are a skateboard apparel label.

They required an identity to communicate the quality of their clothing to parents, and to appeal to kids. The symbol while a strong recognisable face, is also the first letters of the company name, a skateboard, and a skateboard ramp.

The name is unusual, memorable and relevant to the skateboarding world. It needed to be easy to read,  while communicating the brand’s values.