Web design & logo design
Website and identity for pricing expert
The client The Pink Enterprise is a boutique advisory firm specialised in price strategy. The website is a one page design, multi-language (English and Danish, Dutch to come soon) and with a latest news, opinion blog.
The pink fish video adds vitality and life to the design, and the brand. Designed to be memorable, clean, and professional.
Identity and branding
The simple, clean logo, is strong and powerful. With the word Pink already in the name, there is pink, but it is contrasted by strong colours to counter any gender implication, making the logo gender neutral.
The very simple symbol is a roof for the enterprise. It is also an arrow pointing upwards. Reflecting positivity, profit, sales increase. The triangular shape also gives the number three to the brand, from the three sides. Services, and other elements are offered in threes.
A photo style was developed for the blog section of black and white imagery, with a pink element.