A new year just started, and a time for bored hacks to predict/blind guess the graphic design trends for 2020. After a quick Google it appears random adjectives and talking bollocks will be big in 2020.
Much like graphic design trends for 2019 then.
So why in the graphic design world do we have articles on design trends for a coming year? The concept is lifted from the fashion industry, who have clearly defined seasons, and for whom short-termism is a big part of their industry model. If clothes are very quickly out of fashion, then the need for new purchases is ensured. As long as you’ve a timeless Chanel number for funerals and stuff. I know my fashion.*gently closes drawer containing 28 identical black t-shirts*
As graphic designers we of course need to know what is going on around us, and always be aware of style developments. But as designers we should also be creating unique solutions for our clients that have longevity and won’t go out of fashion inside six months. Or else we end up with stupid fads and designs that can be time dated to the month.
Designers in 2020 are the luckiest generation of designers there has ever been. Thanks to software advancement we have the creative tools to create anything. We can self publish getting our designs out to the world in seconds. We don’t lose our original artwork in the post, like previous generations did. The internet grants us access to inspiration from all over the world. We are so privileged as designers to have these resources. If anything we have too many resources/distractions at our disposal.
Why on earth would creative people be restricting creative possibilities by acting like sheep and working ‘on trend’. Does your client want to stand out from the crowd, or look like a bland cliched copy cat company?
My predictions for 2020
Hard work, research, and originality are on trend for 2020. And if we can just jam Baby Yoda somewhere in there…